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Nudge

Nudge (2008)

312 pages 3.7/5 Goodreads
Nonfiction

Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

Author: Richard H. Thaler, Cass R. Sunstein

ISBN: 9780525508526

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